Context in communication is what essentially I'll call "the frame". It's the piece that was missing when you started the story that nobody understood. It's actually the fun piece, the artful masterpiece of communicating your message.
Imagine you need to create an on-ramp for selling an amazing, life-changing perfume. And your audience is a
large group of 40 year-old men. What is the story?
Context is
often the clutch player in making a hit or miss piece of work.
Would or should the story take on a different feel if the group were 40 year-old women?
Of course. And this is context. It can influence everything about your communication - how and where
it's communicated, who your most likely audience may be, and how to talk
to them.
You have an idea. Great, who knows and who cares?
Answering the questions who knows (or who needs to know) and who cares (or why they should care) are your key starting questions to getting your ideas heard.
Next up: action.
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